One would think that a man who has been in front of or working with computers for over *48,000 hours plus or minus a few thousand (yes that is correct *48,000 hours plus or minus a few thousand ) that I would know everything there is to know about computers, right? Absolutely not. In fact the world of computers and technology is so vast and moves so fast that will never be the case for me or any human being.
In the last 5 years I have asked myself many times, “Are websites really useful anymore?” I had decided they were a tool that was outdated and their time had run out.
This past year I have been working for myself helping the good people of my area of the world with all things computer. From removing viruses to building websites. I actually talked a customer out of building a website. Some businessman I was. I was my own worst customer. I was wrong. And I would like to share with you some reasons why.
One day I was called and told that a business woman had lost her password to her Facebook account and that the User ID, which was an email address, was no longer available. No problem I thought, I can fix anything. Wrong! I spent 3 days trying to get a hold of the wizard of Facebook for help. There is no wizard of Facebook. No help, no real person, no phone number to call. She did not have a website, she could not get into her business and update anymore. She had to start completely over.
I was teaching a class to help an artist last week. He did not have a website, no Facebook account not even an email account. After trying to teach him how to use a computer for 4 hours we finally got into the conversation about how things have changed in the last 5 to 10 years. You see he was finding out real fast that when he met a prospective client and was asked for his website he had to say “I don’t have one”. He told me they would look at him like he was crazy. He had lost all credibility.
Finally, I had some friends visit one weekend this summer and it was lunch time. I said “Catfish!” Well that was fine with everyone but one. This person could not eat anything with Gluten. Dang, I really wanted that Catfish. Well I wonder if the catfish restaurant has a website. Probably not, many smaller companies do not. But they did. And we found that the menu had many items that she could eat. I got my catfish. And that restaurant got paid for 6 meals that they would not have gotten paid for without a website.
Anybody that has anything to say or sell to the world in my opinion needs a base. That would be a website. The difference today is that you have got to work harder to get people to your website. You make sure that your Facebook page, Twitter page and Pinterest page point to your website and that your website points back to those tools. You need to keep them updated and fresh. You might use videos or podcasts or maybe write a blog. You need to make sure that people want to come back.
In today’s world of social media that is a good thing and a bad thing. There are more ways to get your message out, but it sure is a lot more work.
This is why my friend Steve Pool and I created MediaPops. It is to help small to medium companies with that presence which is needed today as much as ever. Steve is a Certified Executive Chef with just as many hours as I have running major Restaurants and now owns his own. The man knows marketing believe me. If you know of anybody who needs help with this big old messy world of social media and websites please tell them about us.
The great thing is that after *48,000 hours plus or minus a few thousand, I have found what I enjoy doing most. Helping people.
* 8 hours a day – 5 days a week = 40 hours a week ( Notice no overtime. And believe me there was plenty)
40 hours a week for 45 weeks a year = 1800 hours year
1800 hours a year for 27 years = 48,000 hours +or- a few thousand.